![]() ![]() ![]() When Ariely was 18, just after he had joined the Israeli military, he was at a meeting in a room filled with munitions when a magnesium flare, the kind used to light up battlefields at night, inexplicably ignited. ![]() An Israeli who was born in New York City but raised in Ramat HaSharon, a small city just north of Tel Aviv, Ariely welcomes combative discourse with the relish of someone who has endured tougher battles. Treading on the sacred ground of mainstream economics set off an intense controversy and inter- and intra-disciplinary sniping that has continued unabated ever since.įor Dan Ariely, a behavioral economist at Duke University’s Fuqua School of Business and author of the best-selling “Predictably Irrational: The Hidden Forces That Shape Our Decisions” (Harper, 2008), a little testy debate about his work pales in comparison to his own remarkable odyssey. Becoming a star in the controversial academic discipline of behavioral economics is not for the faint of heart.īattle lines were drawn nearly four decades ago when innovative thinkers such as Daniel Kahneman, Amos Tversky and Richard H.Thaler challenged traditional economic dogma with their theories about the unpredictable impact of human behavior on tried-and-true economic models. ![]()
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